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ORANGE JULIUS AND WIKIPEDIA

 

 

 

Dairy Queen duped by Wikipedia Errors: An almost entirely fictitious article about Julius Freed, namesake of the "Orange Julius" (a sweet, frothy, fruit drink), which included fanciful information such as his invention of a shower for his racing pigeons, remained unchallenged on Wikipedia for almost 5 years. During that time, the phony "facts" were discovered by an advertising firm working for Dairy Queen, an American fast food chain that now owns Orange Julius. The unsuspecting ad firm inadvertently used the hoax material as the basis for a 2007 ad campaign, creating the above video about Julius Freed’s life, using all the "facts" from the Wikipedia article.

Said creative director Riley Kane:
"Our assignment was to push the original Orange Julius and we went to Wikipedia and found out about how he invented the pigeon shower… We couldn’t make anything that good up, so we decided to base the film on the real facts."

 

 



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